Delighting our customers with Liquid Sugar
Recognising a promising gap in the market, Vusi Mazibuko, Industrial Account Manager Iin the Commercial team, identified an opportunity for Illovo Sugar to expand its product offering and drive growth. The solution: a new product development initiative focused on liquid sugar, a versatile and in-demand ingredient across various industries.
Embracing the challenge, Mthokozisi Sibisi, Trade Execution Specialist, stepped up to lead the project and called the initiative Project Umbhubhudlo, a fitting term that means "sugar water."
Through rigorous research and testing by the Syrup Plant team, the product was successfully brought to life. On Friday, 31 October, the first load of liquid sugar was dispatched to our key customer, SAB, marking a significant milestone for the business. Interest from other potential customers is already growing, signaling strong market demand and positioning Illovo Sugar to capture a greater share with its trusted, high-quality offering. Project Umbhubhudlo not only showcases Illovo’s ability to innovate but also highlights the power of cross-functional collaboration in unlocking new commercial opportunities.
"Leading this project has been incredibly rewarding and a true reflection of our team's collaboration," said Mthoko.
With momentum building, this project is set to play a key role in ISSA’s growth journey. Well done to all the teams whose dedication, collaboration, and hard work continue to drive ISSA’s success!
"The first liquid sugar shipment marked a major milestone, and we are just getting started! We are excited to grow, strengthen partnerships and unlock new opportunities." Mthoko Sibisi
